When your dream turns into a nightmare.

When I was young, single, carefree, teaching martial arts for 12 hours a day felt like I was living the dream. Life moves on. By 2013, I was married, children and ZERO free time or energy to spend with them. I knew something had to give. Teaching seemed like my ONLY option. Without teaching, how could I pay my bills and support my family?


That was until my friend Leigh changed my life.


It came after Leigh had listened to me bitch and moan for an hour about my troubles. Leigh flippantly said: “Why don’t you sell a product instead of your time.” I knew he was right. 

Leigh (right) at my wedding


My Part-Time Business Supports My Family

In 2001, I opened a full-time martial arts academy in Loughton, Essex. With over 400 members, it was successful but I was fast approaching burnout. Since that conversation with Leigh, I launched an online business that not only allows me to share my knowledge and passion for martial arts, it’s flexible and the opportunities are endless.


My new mission is to show you how you can turn your PASSION into PROFIT, just like I did.


Most Teachers Trade Time For Money


The biggest problem with teaching is you trade your TIME for MONEY.  That’s fine in the beginning, but as your life changes and you need more money, your ONLY option is to work more.


Leading to a vicious cycle of spending all your time teaching, burnout and resenting what you once loved.

Thankfully there is another way, as Leigh suggested. Sell products instead of time.


A product is made once and can be sold forever.

I started with some videos I’d recorded to help our students that covered martial arts drills.  I’d regularly trawl the internet looking for new techniques and drills to keep my classes fun and challenging. So I thought perhaps there were other instructors who’d benefit from these drills and buy my videos. Only I had NO IDEA how to sell videos online.

Learning To Sell Online Freed Up My Time


After a few weeks of frustrated searching on how to do this, I stumbled upon a guy who’d made over £10,000,000 online. As if the internet gods had answered my prayers, he was holding a special three-day course in London on selling online. The course cost £3000!


£2999 more than I had. But I was miserable and knew something had to change.  So after a little dutch courage, I maxed out my credit card and signed up for the course...


Somewhere in here having my mind blown

My First Product

I learnt a lot over the following days! My mind was crammed full of so much new information. I could clearly see a way to make a product and sell it online and I was itching to get started. After a few weeks of putting what I’d learned into practice, I'd transformed the drills I’d filmed for my students into my first product called:

Mittmaster Level 1: Basic Pad Drills.


Armed with the product, and a super basic website I’d built for it, I sat back and dreamt of how I was going to spend my millions. If You Build It, They DO NOT Come

After three months, I’d sold zero copies of my video. I had fallen for the classic “Field of Dreams” mistake. You know the one, “If you build it, they will come”. No one came.

Undiscouraged, I realised it’s no good having a product sitting on the internet like an island. You have to tell people where it is and invite them to the party. I invested more time on social media, I made a Facebook page and shared video clips in various groups.

After six months, I still hadn’t made any sales, but people were starting to take notice and comment on my videos. It gave me belief I was doing the right thing. So I continued filming videos and putting them out there.


A Year’s Worth Of Work To Get My First Sale

One sunny morning in July, I received a notification. I’d made my first sale for the staggering sum of £7.99. It wasn't going to buy me a Ferrari, but it felt incredible.  Making only one sale in a year, most would've given up.

I thought “if one person want's my videos there must be others.” Martial arts training had taught me a lot about discipline and perseverance.  So instead of quitting, I doubled my efforts and shared more information up online.

Gradually, a few orders trickled in. Over the next six months, that trickle of sales slowly turned into a consistent stream.  I wasn’t quite able to buy my dream car yet, but I realised sharing my passion online was a viable business. 

It’s an amazing feeling to wake up from a good nights sleep and see you’ve sold a £100 worth of products without having to lift a finger.


You can make money 24 hours a day, 365 days a year.  

Create a product and sell it for FOREVER!


From My First Sale To Over £6000 Per Month

After a year of steady sales, I added more products, created packages, built an online course, and even developed an online certification.  Each time I added a new service to my business I earned more money.

I reinvested what I’d made in my education.  I spent thousands on further training in the systems, techniques and tactics to sell online. The more I learnt, the more I implemented and the more my sales grew.

After just over four years of running my online business, I was consistently making over £6000 profit every month.

This extra income was a great relief. It meant I could drop most of my private students, and because I wasn’t getting beaten up for 6 hours a day, I had more energy and time to spend with my family.

For the first time in a few years, I felt more in control and less stressed.

Filming more products


Break Free From Trading Time For Money

This positive change in my attitude was obvious to those around me. Several of my friends asked me to share my secret.  Teaching online selling became my latest project.

Here are a couple of reviews from people that I’ve taught this material to already:


“Matt’s course is packed full of helpful, relevant information for anyone starting out in online selling. The course is well structured and delivered in an easygoing manner. Highly Recommended”

~ D Holloway

“Really enjoyed the workshop. Great material, lovely people, nice venue, top notch. Highly recommended.

~ D Breed

“I am not skilled with technology, so I was quite apprehensive about the course. I was pleasantly surprised at how easy it was to follow it was and how helpful the staff were. I would highly recommend this course.”

~ C Burch


No Skills. No Ideas. No Money. No Problem.

You may be thinking; "I’m not technical.” Nor am I, I can barely use my smartphone. That’s the great thing selling online, you don’t need to be tech-savvy.

There are dozens of simple ways to sell products online right now. It doesn’t require any technical skill.

Anyone can do it.

It's not limited to martial arts. You can be into anything and set up a successful online business. I know people who do it through Yoga, Rock Climbing, and Guitar Lessons!



Why think small?

Why only focus on the few hundred people in your local area who want what you offer? 

With an online store, you can sell to everyone, everywhere at any time. A few simple tools and a tiny investment of time will allow you to reach 7 billion potential customers!

However, don’t think this is some get rich quick scheme, it’s not. You will have to put in time and effort just as you did to become an expert in your field.


But. I’ve done most of the hard work for you and made all the mistakes so you don't need to.

If you follow my system, you’ll be able to reclaim your freedom, time and energy much faster than I did.

Click the button below to find out how to do this yourself...

I followed the same draining routine every day for nearly six years.  I’d wake up at 7 AM, teach martial arts from 9 AM till 10 PM, clean my school, before heading home and trying to recover ready for the next day. 


One night, waiting for sleep, dreading my alarm. I realised I’d started to hate teaching.


No time. No Energy